The NV300 Workouts
The launch of the Nissan NV300, was a digital lead campaign that would show off its USPs, while fitting into the previous year's campaign. The game revolves around the character of a charismatic football manager. He constantly strives to improve his team’s performance, as he uses the van to create spectacular training exercises for his players. These “NV300 Workouts” give a fresh twist to the kind of football skills, tricks and training videos the on-line audience loves to watch and share.
Meet the coach
This new character and its NV300 van was introduced with a re-edit of the Truckerball film,
a spectacular game of football played on the backs of a fleet of moving trucks.
a spectacular game of football played on the backs of a fleet of moving trucks.
